The Opportunity

Baya is a fast-growing UAE home care brand built on clean, EWG-verified, sustainable products, selling through Shopify, Amazon and retail/quick-commerce partners (Spinneys, Gold Apple, Noon Minutes, Instashop, Deliveroo, Supermall).

The foundation is set — now we need someone to own the next stage of scale: accelerating revenue, strengthening every channel, and building the commercial engine for GCC expansion.

You'll work directly with the Founder, owning growth across the full customer journey — strategic and hands-on. This is a role to own, not manage from a distance.

What You'll Own

Growth & Commercial Performance
Own revenue growth across Shopify, Amazon and retail. Build the growth roadmap, use data to spot opportunities and risks, own reporting, and hold partners accountable.

E-Commerce (Shopify)
Drive CRO, merchandising, bundles/upsells, AOV and SKU optimization, product launches, and lead the KSA Shopify launch (Q4 2026).

Amazon & Performance Marketing
Own Amazon UAE growth and paid strategy, manage agencies, lead major sales events (Prime Day, White Friday), and use AI-driven signals to boost efficiency.

Retention & CRM
Own retention/CRM strategy, campaign calendars, lifecycle flows and segmentation to grow email-attributed revenue.

Retail & Partnerships
Drive performance across retail/quick-commerce partners, secure placements and promotions, and develop new UAE/KSA partnerships.

KSA Launch
Lead commercial strategy for Baya's Q4 2026 KSA launch — localization, retail partnerships, and market-specific growth.

AI-Native Growth
Use AI daily to drive faster, sharper commercial decisions — not optional for this role.

Who You Are

• 5+ years in e-commerce/growth marketing, ideally as Head of Growth or equivalent
• Proven track record of driving measurable revenue growth at a DTC brand (FMCG, beauty, home or consumer goods)
• Strong hands-on experience across Shopify, Amazon and performance marketing
• Experience managing agencies and launching into new markets (GCC a plus)
• Sharp commercial/analytical instincts and comfort working directly with founders

What Success Looks Like (Year 1)

Significant Shopify growth, sustained Amazon/retail growth, a stronger performance marketing engine, higher retention and email revenue, better retail sell-through, a successful KSA launch, and a scalable growth operating system.

Why Baya

The product, brand and channels are in place — now it's time to scale. This is a chance to build and own Baya's growth engine directly, contributing to the growth of UAE's leading sustainable home cleaning products brand.